Did you know that your customers form an opinion on your website in 0.05 seconds?
Yup. Hate to break it to you, but your ideal customers are lazy.
They want things handed to them on a plate, so that they have to do as little work as possible. What they absolutely DON’T want is to have to spend 10 minutes scrolling through your site to work out what you offer.
This guide walks you through the steps you need to take to spruce your 'about' page and make sure it gets your message across to your customers quickly and clearly. Including:
- Your bounce rate, and how to improve it
- Your brand story
- The 7 Second Test
- 'About' Page Checklist