This article first appeared on Thrive Global. Social media and authenticity don’t naturally go hand in hand. But where social media was once reserved for highlight reels and perfectly edited snapshots of our lives, brands and individuals alike are waking up to the benefits – both from a mental health and business perspective – of showing up authentically online. We used to throw around the phrase ‘insta-worthy’ when sitting in front of a gourmet dinner, an idyllic beach, or a