TikTok is a bit of a hit-and-miss platform - everyone wants to go viral on it, but some brands just totally miss the mark. Brands like Victoria's Secret, Burberry, Apple and Calvin Klein have tried out TikTok in various ways; some by creating their own profiles, and some through testing out sponsored content.
If you're looking for some businesses who are doing well on TikTok, follow these accounts for some inspiration.
1. The Washington Post
An unlikely candidate, perhaps, but The Washington Post is killing it on TikTok. As ITP Live explains, "they've taken a satirical approach when creating original, short form video content for the platform. Most of their TikTok videos are filmed within their office and include staff members, demonstrating that you don't need to spend tons of time creating content for the platform."
2. Fenty Beauty
Rihanna's beauty empire is smashing sales targets, and this success extends to Fenty's online presence. After racking up an impressive following on Instagram, the brand has set its sights on TikTok, using all the unique features - think music and visual effects - to create content that resonates with their audience. Fenty shares a bunch of different Like Sephora, Fenty does an excellent job of showing off their products and making the most of TikTok's features (i.e. music) when connect with their audience on the platform. They also share video snippets of product displays, swatches and quick tutorials.
3. Jera Bean
In April, Vix Meldrew (@vixmeldrew) gave a fab masterclass for BURO155, all about using TikTok for business. Vix used the example of Jera Bean to demonstrate how service-based business providers can make use of the app. Jera is an influencer-turned-social-media-expert, and she uses her TikTok to share bite-sized tips and tricks, including how to pose for the camera, and how she built up an online following.
Proving that TikTok is not just for the 'cool' fashion + beauty brands, US food chain Chipotle has also found success on the app. Chipotle demonstrated creativity + a strong understanding of their customer market when they took their annual Halloween 'Boorito' challenge online, with the winners receiving free burritos for a year.
Inspired? Get on TikTok! And go and follow Vix (on both Instagram and TikTok) for a ton of TikTokTips (see what I did there) and Carole Baskin-inspired content ideas.